Headquartered in Malmö/Sweden, BRIO joined the Ravensburger Group in
This acquisition brought two family enterprises together, which share a similar entrepreneurial and product philosophy and have long-standing traditions.
The Swedish toy manufacturer specializes in the production of wood toys. Since its founding, the company follows the vision “Inspiring young minds” – with a clear and simple design the only limit for children is their own fantasy.
“Trust and Joy” are the core values of the BRIO brand. “Trust” stands for quality, safety, responsibility and teaching. “Trusted by parents, loved by children” is one of the key statements in the BRIO brand book. This statement also contains the second core value of the brand: BRIO wants to make children happy – using playful elements to put a smile on their faces.
BRIO was founded in 1884, with core markets in Germany, France, the USA and China.